Psychedelic AM Era (2013-2018)

Lore & Background

Visually, the group adopted a sharper image during this timeframe. Fashion evolved away from casual flannel into suits, leather jackets, and vintage-inspired accessories during live performances. This visual transformation reinforced the mature image cultivated in their promotional materials. The era concluded with a period of relative silence before their next major project, leaving fans anticipating what direction the Sheffield quartet would take next.

In Their Own Story

The venue hums with anticipation as the lights dim to a deep violet haze. A single spotlight cuts through the smoke, illuminating the stage where the instruments sit silent and waiting. The air is thick with the scent of old wood and fresh electricity. When the first chord rings out, it is slow and deliberate, vibrating through the floorboards. Heads nod in unison as the crowd sways into a hypnotic rhythm, lost in the heavy groove that defines this specific moment in time.

Reader's Guide

This period marks a distinct departure from the high-energy indie rock of their earlier years. The sound became heavier, slower, and more atmospheric, incorporating elements of psychedelic rock and soul. Guitar tones were fuzzier, often utilizing slide techniques that defined the era's signature aesthetic. Vocals shifted towards a deeper, lazier delivery, emphasizing mood over speed.

Fashion evolved alongside the music, moving away from casual flannel into sharper suits, leather jackets, and vintage-inspired accessories during live performances. This visual transformation reinforced the mature image cultivated in their promotional materials. Key releases centered around the self-titled album, which dominated charts globally and spawned several iconic singles that remain staples of modern rock radio.

Internally, the dynamic shifted as the group spent more time on touring and production rather than rapid songwriting cycles. This hiatus allowed for experimentation in the studio, resulting in a polished yet gritty sound. The era concluded with a period of relative silence before their next major project, leaving fans anticipating what direction the Sheffield quartet would take next.

Did You Know?

• The album cover features a vintage photograph that has become iconic in rock history.
• Several music videos from this time utilized stop-motion and surreal animation techniques.
• Band members collaborated with various producers to achieve the specific heavy guitar tones.
• Touring during this period included sold-out shows at major stadiums worldwide.